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How to Create a Brand Persona

Celestia Howe - Feb 26, 2021

12 Archetypes for Brand Personas Noted psychologist Carl Jung is often credited with framing the concept of brand archetypes. He c...

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6 Key Questions when Developing a Marketing Stra...

Celestia Howe - Jan 27, 2021

Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. — Sun Tsu, Ancient ...

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How To Prioritize Features That Get Customers To...

Celestia Howe - Jan 20, 2021

How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To Pay In the battle to win custom...

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Developing a Go To Market Strategy

Haley Samuelsen - Aug 5, 2020

Ansoff’s Matrix highlights the risks and tradeoffs of fragmenting a company’s focus and differentiation by expanding into new mark...

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How to Choose a Company Name

Era Iyer - Jun 30, 2020

How you name your company impacts your likelihood of success How you name your company predicts a lot about its success Brainstorm...

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Predicting Startup Returns: How VCs Use AI to Ma...

Haley Samuelsen - Jun 15, 2020

Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful Startups Venture Capital (VC) deal...

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Why and How to Create Negative Buyer Personas

Era Iyer - Jun 1, 2020

Developing a Go to Market Strategy Developing and bringing a product to market should begin with deep market understanding that ar...

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How To Price Products: Optimizing Your Pricing S...

Era Iyer - Jun 1, 2020

A 1% improvement in monetization strategy optimization can fuel revenue growth by more than the equivalent optimization of Custome...

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How To Price Your Product: A Guide To The Van We...

RunLin Wang - Jun 1, 2020

This article was originally published by Strategica Partners on Forbes. The price sensitivity meter determines the ideal price poi...

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Entrepreneurship Requires Discipline, Not Motiva...

Milan Williams - May 20, 2020

Every year on January 1st, like many others, I get motivated to start a healthier diet. I’ll get a gym membership, search up a new...

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The Competitive Advantages that COVID-19 Has Rev...

Strategica Partners - May 4, 2020

By Jacob Markus, Associate Consultant Photo by BBC. We focus so much on the things that change as a result of the COVID-19 pandemi...

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“That’s Not How It Works:” A Guide To Making Fee...

Strategica Partners - Mar 20, 2020

“That’s Not How It Works:” A Guide To Leveraging Feedback A Framework for Categorizing Feedback When most people hear “That’s not ...

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