High-growth go-to-market strategy for innovative organizations: We help forward-thinking companies launch world-changing products.
Celestia Howe - Mar 16, 2021
Most startups dream of hitting the “shut up and take my money” phase with prospective customers as soon as possible. This is a fun...
Celestia Howe - Mar 1, 2021
We’ve all heard that the core of any strategy is understanding the customer. It’s easy to believe that we do understand yet in rea...
Celestia Howe - Feb 26, 2021
12 Archetypes for Brand Personas Noted psychologist Carl Jung is often credited with framing the concept of brand archetypes. He c...
Celestia Howe - Jan 27, 2021
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. — Sun Tsu, Ancient ...
Celestia Howe - Jan 20, 2021
How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To Pay In the battle to win custom...
Haley Samuelsen - Aug 5, 2020
Ansoff’s Matrix highlights the risks and tradeoffs of fragmenting a company’s focus and differentiation by expanding into new mark...
Era Iyer - Jun 30, 2020
How you name your company impacts your likelihood of success How you name your company predicts a lot about its success Brainstorm...
Haley Samuelsen - Jun 15, 2020
Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful Startups Venture Capital (VC) deal...
Era Iyer - Jun 1, 2020
Developing a Go to Market Strategy Developing and bringing a product to market should begin with deep market understanding that ar...
A 1% improvement in monetization strategy optimization can fuel revenue growth by more than the equivalent optimization of Custome...
RunLin Wang - Jun 1, 2020
This article was originally published by Strategica Partners on Forbes. The price sensitivity meter determines the ideal price poi...
Milan Williams - May 20, 2020
Every year on January 1st, like many others, I get motivated to start a healthier diet. I’ll get a gym membership, search up a new...
Strategica Partners - May 4, 2020
By Jacob Markus, Associate Consultant Photo by BBC. We focus so much on the things that change as a result of the COVID-19 pandemi...
Strategica Partners - Mar 20, 2020
“That’s Not How It Works:” A Guide To Leveraging Feedback A Framework for Categorizing Feedback When most people hear “That’s not ...