Strategica Blog

Recent Blog Articles

High-growth go-to-market strategy for innovative organizations: We help forward-thinking companies launch world-changing products.

Haley Samuelsen - Aug 5, 2020

Ansoff’s Matrix highlights the risks and tradeoffs of fragmenting a company’s focus and differentiation by expanding into new mark...

Era Iyer - Jun 30, 2020

How you name your company impacts your likelihood of success How you name your company predicts a lot about its success Brainstorm...

Haley Samuelsen - Jun 15, 2020

Predicting Startup Returns: How VCs Use AI to Make Investment Decisions and Identify Successful Startups Venture Capital (VC) deal...

Era Iyer - Jun 1, 2020

Developing a Go to Market Strategy Developing and bringing a product to market should begin with deep market understanding that ar...

Era Iyer - Jun 1, 2020

A 1% improvement in monetization strategy optimization can fuel revenue growth by more than the equivalent optimization of Custome...

RunLin Wang - Jun 1, 2020

This article was originally published by Strategica Partners on Forbes. The price sensitivity meter determines the ideal price poi...

Milan Williams - May 20, 2020

Every year on January 1st, like many others, I get motivated to start a healthier diet. I’ll get a gym membership, search up a new...

Strategica Partners - May 4, 2020

By Jacob Markus, Associate Consultant Photo by BBC. We focus so much on the things that change as a result of the COVID-19 pandemi...

Strategica Partners - Mar 20, 2020

“That’s Not How It Works:” A Guide To Leveraging Feedback A Framework for Categorizing Feedback When most people hear “That’s not ...