When most people hear “That’s not how it works” from someone who’s highly confident or respected, it’s often the end of the discussion. But I’ve found through a decade of policy research and startup leadership that there are 3 categories of “That’s not how it works.” And it’s easier to categorize the right response than you think.
i.e. Theranos scientists’ feedback to CEO Elizabeth Holmes.
i.e. “ Squeamish “ receptions to ideas like Lyft or AirBnb, which made people uncomfortable by disrupting status quo.
When someone makes this declarative statement, they’re usually eager to continue sharing their opinion. Which is great, because this feedback can typically be categorized with only 2 follow-up questions.
Taking feedback from the wrong people can derail product design and data analysis. But there’s something to learn from everyone, and how you choose to categorize their feedback and skepticism can usually improve a product, positioning, or go-to-market strategy. The logic tree below can help.
“Feel” isn’t a popular word in business in the age of data-driven decisions — but a feeling of whether advice is relevant based on who it comes from and how it’s devised is crucial to optimal decisions.
Do you have thoughts or comments on how probing for the source of feedback can help in your personal or professional life? I’d love to hear it.
Originally published at https://www.forbes.com.
“That’s Not How It Works:” A Guide To Making Feedback Your Secret Weapon was originally published in Strategica Partners on Medium, where people are continuing the conversation by highlighting and responding to this story.