Conduct Norm Breaking^tm Market Research.

Want to learn to conduct Norm Breaking^tm Market Research?

Developing and bringing a product to market begins with an understanding and definition of your ideal customer. By gathering and analyzing data on your existing consumer base, you can better understand the types of individuals you want to appeal to when creating and marketing a product. By codifying this information, you can create buyer personas, or fictitious customer avatars, that represent these ideal customers based on the characteristics that determine their buying behavior.

By downloading our guide to Conducting Norm Breaking^tm Market Research, you will learn how a better understanding of buyer personas in relation to your product is key to developing effective strategies that target your ideal consumers.

Topics include:

• How to gather and analyze data on your existing consumer base
• How to better understand the types of individuals you want to appeal to when creating a product
• How to gain a better understanding of who you are not trying to sell to
• The steps to the Market Research Process
• How to identify the Problem or Opportunity
• How to create a Research Design

Are you ready to conduct Norm Breaking^tm Market Research? Download our guide and learn the Market Research Process needed to gain a better understanding of your customers and navigate the market environment.