Studytracks is an education software company headquartered in Paris, that creates original hip hop songs to teach middle and high school curriculum. They focus on student-centric engagement and personalized learning plan developments, with a track record of improving attendance, classroom engagement, and test scores for students who use Studytracks to master new content.
The Challenge
Studytracks wanted to expand its brand equity cohesively with their existing reputation and brand identity in the U.K., while developing a marketing and positioning strategy attuned to the U.S. market. They have great traction and engagement in the U.K., and turned to Strategica to develop their U.S. launch, positioning, and marketing strategy.This U.K.-based edtech company was ready for their U.S. launch. We helped define their positioning and go-to-market strategy.
Our Approach
Diving into preliminary data of what’s worked well for schools in the U.K. and their pilot district in California, Strategica used the benchmark data of the most popular products and most engaged stakeholders as the foundation of hypotheses to test for U.S. market research. By outlining how the school buying cycles, budgets, and decision-making processes differed from the U.K., Strategica helped the executive team define the sales and marketing funnel and revenue strategy.
Working within their defined budget, timeline, and priorities, we outlined the most effective marketing channels to drive sales, market penetration, and brand awareness objectives.
Outcome
Strategica delivered a differentiated positioning framework and marketing channel strategy that appeals to each stakeholder: buyers, budget-makers, and end users. By refining the integrated marketing components that perform most strongly against Studytracks’ objectives, Strategica helped them exceed quarterly and annual revenue goals, with a measurable long-term strategy to strategically enter new markets profitably.
We turned to SP a few months into our U.S. launch, and could not be happier with the results. They’ve helped us with our product positioning, go-to-market strategy, and marketing strategy implementation. This has expanded our growth and is key to acquisition as we convert teachers from not knowing anything about Studytracks, to active users of our platform.
Beau McCoy, VP of U.S. Sales, Studytracks
Scope Of Work
Brand, Market Segmentation, User Research, Marketing Strategy, Identity Development