Strategic Advisory Retainer for better-informed marketing decisions Nicole gets personalized marketing insights and advice from SP on an ongoing basis. That’s how she identifies top marketing opportunities and delivers a consistent, branded experience across all marketing channels. Strategica helped Nicole set up Google Analytics to better understand their audience and website traffic versus running expensive campaigns. Now, she knows where the best leads come from and can focus on delivering lifetime value and maximizing retention instead of obsessing over customer acquisition costs. By getting a clear perspective on Qatch’s audience, SP honed its Unique Value Proposition and optimized its positioning framework to increase brand awareness and highlight its competitive advantage. Qatch learned how to leverage the power of quizzes to understand their users’ interests and what they love about Qatch. Also, SP educated Nicole and Raquel on how to perform A/B testing to maximize the efficiency of their marketing resources as well as how to set up email campaigns for different goals and results. Before working with SP, Nicole didn't know how to optimize their website to increase conversions. SP found out where users were dropping off and redesigned Qatch’s user sign-up form, making it shorter and more impactful. "We don’t have data backgrounds, so we get easily blinded by all the numbers we have. SP has been helping us identify the KPIs we should be measuring and how to get the most out of our marketing efforts."