Support your property management workflow with lightweight tools and features. Then grow an intelligent portfolio with our solutions—we'll follow your lead.
The Challenge
Landlord Lane is a new SaaS solution entering an industry with well-known, legacy competitors. Launching a product into a market with deeply entrenched alternatives makes elevating its benefits even more important, to overcome the switching costs and friction associated with maintaining status quo across distributed properties. We helped Landlord Lane define their product launch around a strategic narrative.
Our Approach
We began with a competitive and market analysis, auditing the reasons that Landlord Lane’s target audience would choose to use a competitive product. Then, we elevated the product’s core differentiation as the foundation of its positioning pillars, anchoring in the workflow that buyers use when evaluating products.
Leveraging this brand archetype as the foundation of the positioning strategy, we optimized growth channels with messaging that the audience resonated with, increasing conversion rates by 23% in just the first quarter.
Outcome
With a successful product launch anchored on a strong brand persona and product differentiation, Landlord Lane enjoys consistent Month over Month net new user acquisition and retention, driving sustained revenue growth and strong margins.
Strategica was very knowledgeable, responsive, and detailed in their communication. It was great working with them, and we highly recommend it!
Vince Knight, Founder and CEO, Landlord Lane
Scope Of Work
Positioning Framework, Brand Persona, Buyer's Journey, Branch Archetype, Brand Personality